As couples worldwide embrace a new year full of fresh beginnings, the global wedding and honeymoon market is expected to surge at an annual rate of 13.1 percent.
With destination weddings and honeymoons projected to reel in US$73.38 billion by 2030—up from US$31 billion last year—the Caribbean stands poised to capitalize on this blossoming segment of the tourism industry.
“The increased reliance on technology by wedding planners and couples themselves makes it critical for destinations to be easily discoverable and provide accessible, comprehensive guidance,” explains Jacqueline Johnson, CEO of MarryCaribbean.com, a division of the Global Bridal Group. “The Caribbean has an array of unique experiences to offer, from sun-kissed beaches and historic sites to castles and mountain retreats—all settings that resonate with couples seeking to celebrate their love in natural, unforgettable environments.”
Today’s couples look beyond traditional wedding venues, drawn to destinations that reflect their personalities. With average budgets for destination weddings estimated around US$28,000, brides and grooms are increasingly seeking distinctive locales and immersive experiences. As the region continues to innovate and adapt to changing trends—whether through social media promotion, embracing virtual planning tools, or partnering directly with travel advisors—the Caribbean finds itself squarely in the spotlight for romance travel.
In anticipation of the increased demand, MarryCaribbean.com has launched the 2025 edition of the Ultimate Caribbean Honeymoon, Wedding, and Romance Guide. Developed in collaboration with regional tourism agencies, this comprehensive resource is designed to streamline the planning process for couples. It covers everything from legal requirements and marriage laws to insider tips on where to stay and what to do, ensuring a seamless and stress-free journey from engagement to “I do.”
According to Johnson, the Caribbean’s appeal goes beyond its postcard-perfect landscapes: “The honeymooning or romance couple becomes a powerful brand ambassador, sharing their experiences through social media and inspiring friends and followers to consider the region. The Caribbean and romance go hand-in-hand, making it a natural fit for couples looking to mark life’s most significant moments.”
Jacqueline Johnson’s extensive industry background bolsters the credibility of this guidance. With senior editorial roles at Brides Magazine, Modern Bride, and other industry-leading publications, alongside her years of service on the Board of Directors and Executive Committee of the Caribbean Tourism Organization, she brings deep expertise and insight to shaping the region’s strategy in this lucrative market.
As 2025 approaches, the Caribbean’s timeless allure, supported by carefully curated resources and partnerships, positions it to thrive in an industry driven by love, celebration, and unforgettable experiences.