Wizz Air, Immfly, and gateretail launch a joint digital‑cabin initiative combining connectivity, retail, and operational data into one integrated platform
The integrated digital cabin ecosystem that unifies onboard retail, passenger and crew connectivity, and operational data into a single platform, marking a significant step forward in the digital transformation of Europe’s commercial aviation sector.
The collaboration brings together Immfly’s digital cabin technology, gateretail’s in-flight retail expertise and deep understanding of passenger buying behaviour, and the Equilux–Iridium connectivity solution to deliver a more connected, efficient, and engaging onboard experience across Wizz Air’s fleet.
A new model for the digital cabin
The joint initiative represents a significant step in Wizz Air’s digital transformation strategy. By integrating connectivity, retail, and operational data flows, the airline will be able to enhance the passenger experience, improve crew efficiency, and unlock new revenue opportunities — all while enabling real‑time decision support for cockpit and operations teams.
This milestone includes the rollout of two flagship programs: a fleetwide deployment of Immfly’s Bluetooth‑enabled in‑seat ordering solution, and a six‑month Proof of Concept for low‑bandwidth connectivity using Immfly’s Equilux server and the Iridium satellite network.
In‑seat ordering via Bluetooth rolls out fleetwide
After months of joint development and extensive testing, Wizz Air and Immfly have now deployed Bluetooth‑enabled in‑seat ordering across the entire fleet of more than 260 Airbus A320 and A321 aircraft.
Passengers who download the airline app before their flight will be able to browse and purchase food, beverages, and boutique items directly from their personal devices — even without internet access. Orders are transmitted via Bluetooth to the crew, improving service efficiency, reducing wait times, and enabling a more personalized retail experience.
This initiative is powered by Immfly’s unified retail and cabin digitalization ecosystem and integrated with gateretail’s in-flight retail systems and commercial know-how, helping translate onboard demand into a more intuitive and effective retail experience.
Equilux–Iridium connectivity programme enters Proof of Concept
In parallel, Wizz Air and Immfly have also launched a new low‑bandwidth connectivity solution trial, powered by Immfly’s proprietary Equilux server and Iridium’s global satellite network. The Proof of Concept will run for six months across five aircraft in the UK, with results expected in late summer.
The program enables a new suite of premium onboard services, including:
- Wireless in-flight entertainment purchases (movies, TV shows, podcasts, music, games, and kids’ content)
- Messaging packages, including multiple WhatsApp bundle options
- In‑seat ordering for food, beverages, and boutique items
- Live payment authorization enabled through Iridium connectivity
- Real‑time operational data, including flight information, moving map, and destination content
Beyond passenger‑facing features, the program also introduces cockpit-application integration — a key innovation that enables real‑time data sharing and decision‑support tools. This capability will support improved route planning, fuel optimization, and new cost‑saving opportunities for Wizz Air, embedding operational efficiencies directly into day-to-day flying. Pending successful trial results, the program may expand to additional aircraft.
Built on Immfly’s lightweight, modular architecture, and supported by Iridium’s reliable global connectivity, the solution enables rapid, low‑impact implementation. The ongoing commercial evaluation strengthens the partnership between Wizz Air and Immfly, laying the foundation for further digital transformation as the airline modernizes and expands its fleet.