British Airways celebrates the opening of British Airways ARC at Olympia, welcoming customers to London’s newest entertainment and music venue.

The 3,800-capacity venue is set to become a major new cultural hub for the capital and forms part of the £1.3 billion transformation of Olympia. The state-of-the-art venue will bring together live music and entertainment delivering a world-class experience for both fans and artists.

British Airways ARC doors are now open

The venue opened last night with a performance from Self Esteem, followed by an exciting line-up of global artists including McFly, Van Morrison and Khalid, as British Airways ARC begins its opening season of shows.

As the Founding Partner of Olympia, British Airways is connecting customers with world-class entertainment. Members of The British Airways Club have already taken advantage of exclusive, ringfenced ticket allocations, with access to a range of additional benefits across the destination, including the opportunity to collect Avios at select restaurants and bars*.

To celebrate the opening, British Airways has unveiled its latest campaign, Cloudscapes, appearing across outdoor sites around British Airways ARC and inside the venue. The campaign features alumni talent from The BRIT School, continuing the airline’s long-standing commitment to championing British creativity and showcasing unique perspectives inspired by views from the skies.

Hamish Mcvey, Director of Marketing at British Airways, said: “British Airways ARC represents an exciting new chapter in our partnership with Olympia and AEG, and a step forward in how we connect our customers with unforgettable experiences, both in the air and on the ground.

Bringing Olympia to the skies

Marking the launch, the airline has partnered with one of Olympia’s most exciting new restaurants, Wolves of Tokyo, to create an exclusive onboard menu for customers in Club World (long-haul business class), delivered in collaboration with its catering partner, Do&Co.

Located within Olympia’s Canopy, Wolves of Tokyo offers a bold take on contemporary Japanese cuisine, inspired by Tokyo’s vibrant nightlife and rooted in high-quality produce and authentic techniques.

British Airways and Wolves of Tokyo have created a selection of signature dishes, offered alongside the airline’s onboard menu offering, showcasing some of the restaurant’s standout creations, each carefully developed to enhance flavour profiles in the air.

From 1 July, the dishes will be available across every long-haul flight departing from Heathrow to Tokyo (Haneda)**, including:

  • Crab maki with avocado, cucumber, lime mayonnaise and orange tobiko
  • Black cod with plum miso, pickled vegetables and sticky rice
  • Kaiso seaweed salad with white goma dressing
  • Matcha cheesecake with fresh berries

British Airways’ Executive Chef, Mark Brega, said: “This collaboration with Wolves of Tokyo allows us to bring together British Airways’ signature dining experience with the bold, contemporary flavours inspired by Tokyo and London’s dynamic restaurant scene.

A new chapter for British Airways’ partnerships

The opening of British Airways ARC marks a significant milestone in the airline’s partnership with Olympia, reinforcing its commitment to bringing customers closer to culture, creativity and unforgettable experiences in London.

By combining exclusive entertainment access, elevated dining experiences and loyalty benefits, British Airways continues to extend its customer offering beyond travel – connecting journeys in the air with moments on the ground.