As Heathrow celebrates its 80th birthday, passengers will be able to buy their very own limited-edition Doris and Edward at World Duty Free & Glorious Britain stores across Heathrow, and via Reserve & Collect.
First introduced in Heathrow’s 2016 Christmas advert, Doris and Edward have captured hearts across the UK and beyond, becoming firm favourites with families and travellers. Their touching stories of love, family and reunion have made them two of the airport’s most recognisable characters, whose journeys celebrate the joy of travel and the excitement of setting off on new adventures with loved ones.
The retail launch follows the highly anticipated return of Doris and Edward in Heathrow’s latest marketing campaign, which aired in October 2025. The advert sees the bears exploring the airport together before preparing for their next trip abroad, capturing the playful and heart warming moments that make travel special.
Heathrow Retail Director, Fraser Brown, said: “Bringing Doris and Edward Bair into our stores has been a real passion project for all of us at Heathrow. The response we have seen to each new chapter in their story has shown just how much passengers love them. As we celebrate 80 years of Heathrow connecting people and places, it feels like the perfect moment for them to join our passengers on new adventures.”
Heathrow already sells more than 82,000 teddies each year – an average of more than 220 per day. July and August see the highest number of toy and bear sales as passengers pick up special companions to take on their summer holidays. Popular choices include the Harrods bear, London-themed toys, and the ever-iconic Paddington Bear and his merchandise. The arrival of Doris and Edward marks the first time Heathrow’s cuddly characters will be available to take home, exclusively from Heathrow’s World Duty Free and Glorious Britain stores, and the airport’s Reserve & Collect service, for £27.99.
If you are lucky and named Doris or Edward there may still be time to pick up a free bear (whilst stocks last), by showing a valid passport or boarding pass at the information desk in the terminal they are departing from.
