The New Travel Trend Where Supermarkets become Tourist Attractions

Andrea Thompson

ByAndrea Thompson

April 24, 2026

 

For years, food tourism meant chasing the big, brag‑worthy meals, the tasting menu booked six months out, the chef whose surname alone justified the airfare.

Now a new wave of travellers has quietly staged a coup, and they’re not queueing for Michelin stars. They’re queueing for crisps. Welcome to snackpacking, the global movement turning convenience stores, street stalls and supermarket aisles into the hottest dining rooms in town.

Snackpacking is gloriously democratic. No dress code, no reservations, no hushed reverence as someone tweezes micro‑herbs onto your plate. Instead, it’s about hunting down the snacks you can’t get at home: the cult crisps, the neon‑coloured sweets, the bakery item locals swear cures everything from heartbreak to hangovers. TikTok may have poured rocket fuel on the trend, but the appeal is timeless,  it’s food tourism without the fuss.

Some cities have become unofficial snackpacking capitals. Hanoi is practically a pilgrimage site, with night markets that feel like open‑air tasting menus and street stalls serving bowls of pho that cost less than a London bus fare. Bangalore, Jakarta, Medellín and Cairo all offer their own irresistible versions: dosa and chaat eaten standing up; fried snacks grabbed between meetings; empanadas devoured on the move; koshari inhaled with the enthusiasm of someone who’s just discovered carbs.

What do snackpackers actually buy? Everything. Japan’s egg‑salad sandwiches with suspiciously perfect edges. Thailand’s matcha lava cakes. Indonesia’s martabak, which is essentially a pancake having an identity crisis. India’s chaat, which tastes like someone condensed an entire festival into a bowl. Egypt’s falafel, which makes you question every falafel you’ve ever eaten before and of course we cannot leave out the iconic Tayto crisps from Ireland.

The beauty of snackpacking is that it fits neatly into real life — especially business travel. You can do it between meetings, on the walk back to the hotel, or during that awkward hour when you’re too tired for dinner but too awake to behave. It’s the kind of travel trend that doesn’t demand anything from you except curiosity and a willingness to follow the locals (or the longest queue).

Fine dining will always have its place. But if you really want to understand a city, skip the tasting menu and head straight for the snacks. They’re cheaper, funnier, more revealing and, crucially, they fit in your carry‑on.

Andrea Thompson

ByAndrea Thompson

Andrea can be found either in the Travelling For Business office or around the globe enjoying a city break, visiting new locations or sampling some of the best restaurants all work related of course!