Forget crowded beaches and 40-degree heat. This summer, a growing number of UK families are swapping the Mediterranean for the Austrian Alps, embracing a new generation of luxury family resorts that offer cooler temperatures, outdoor adventure and something increasingly hard to find on a family holiday: genuine relaxation for parents.
Across the Best Alpine Wellness Hotels collection, properties including STOCK resort, Alpenresort Schwarz and Alpenrose & Cocoon are redefining the family getaway, combining exceptional childcare, mountain adventures, world-class wellness facilities and refined dining in some of Austria’s most spectacular alpine settings.
A New Standard in Family Wellness Travel
Each resort has invested heavily in professional childcare and play specialists, ensuring that children are not simply supervised, but actively engaged through thoughtfully designed programmes. Trained educators and activity leaders deliver structured schedules tailored by age group, from creative workshops and outdoor exploration to teen-specific social and sports activities, allowing parents to fully relax, knowing their children are in expert hands.
Three Exceptional Family-Focused Resorts
STOCK resort, Zillertal
Renowned as one of the most family-friendly properties in the collection, STOCK offers a large, professionally staffed kids club open daily, alongside an Aqua Fun Park with slides and pools, indoor play worlds, an adventure playground and dedicated teen zones. Seasonal activities include sledding and snow adventures, while a family spa sits alongside expansive adults-only wellness areas, allowing both shared and independent relaxation.
Alpenresort Schwarz, Mieming Plateau
Perfect for active families, this resort combines childcare and kids club programming with a strong outdoor focus. Highlights include a 92-metre water slide, multiple family pools, a petting zoo and farm animals, plus access to golf, tennis, hiking and biking. Children benefit from structured activity programmes led by experienced play specialists, while parents can explore one of Austria’s largest spa landscapes.
Wellnessresidenz Alpenrose, Achensee
Blending luxury wellness with exceptional family facilities, Alpenrose offers dedicated kids and teen clubs, a water adventure world and family spa treatments. Creative programmes, outdoor playgrounds and activities around Lake Achensee, including sailing and cycling, are all overseen by expert childcare teams, ensuring a seamless experience for families.
All-Inclusive Alpine Indulgence
A defining feature across the collection is the comprehensive all-inclusive offering, designed to remove friction from the guest experience while elevating culinary standards:
Beyond cuisine, guests enjoy access to extensive wellness facilities, including up to 5,000m² spa areas with multiple saunas, relaxation zones and water worlds, often featuring outdoor heated pools with panoramic alpine views.
Daily programmes also include sports, fitness classes, guided activities, childcare, entertainment and access to adventure parks, ensuring there is always something to engage every member of the family.
Private transfers, rail connections and chauffeur services ensure a smooth “last mile” journey from airport to resort.
The Rise of Intergenerational Travel
With more families travelling across multiple generations, these resorts offer a compelling proposition: shared experiences without compromise. Grandparents can unwind in panoramic saunas, parents can enjoy world-class spa treatments, and children can immerse themselves in expertly curated programmes—all within the same destination.
The result is something rare in modern travel: a holiday that feels restorative, connected and genuinely enjoyable for everyone. For more info go to austriawellnesshotels.com
