Rather than collecting more possessions, ultra-high-net-worth individuals are increasingly seeking experiences that money alone can’t buy: invitation-only events, insider access and adrenaline-fuelled moments that place them at the centre of the action.
McKinsey’s 2025 analysis of the luxury travel market found that luxury travellers show a disproportionate appetite for adventure and experiential travel, reflecting a broader shift towards immersive, invitation-only experiences over traditional luxury.
The latest experiences build on VistaJet’s long-standing relationships across elite sport, from ambassador partnerships with Rory McIlroy and Charles Leclerc to collaborations across endurance racing, Bentley and the Legends Team Cup, creating unrivalled access to some of the world’s most coveted sporting moments.
Responding to this growing appetite, VistaJet is expanding its portfolio of exclusive Private World. This season’s highlights include:
Bentley Speed Society: The Transfăgărășan Experience (31 August – 2 September)
NEW for 2026, VistaJet Program Members will gain exclusive access to Bentley’s prestigious Speed Society, marking a new chapter in the brand’s Private World portfolio. Members will take to Romania’s legendary Transfăgărășan Highway – widely regarded as one of the world’s greatest driving roads – for an unforgettable journey combining exhilarating performance, exceptional hospitality and privileged access available to only a select few.
Monaco Yacht Show (23-26 September)
As the Official Private Aviation Sponsor, VistaJet invites members to experience the Monaco Yacht Show from its exclusive VistaJet Terrace at Stars of Monaco. Overlooking Port Hercule, the waterfront space offers a front-row seat to the world’s leading superyacht showcase, alongside a curated programme of hospitality, networking and exclusive experiences available only to VistaJet members.
FIA World Endurance Championship
Through Vista AF Corse, members gain access to the pinnacle of endurance racing, including VIP hospitality throughout the championship and at the newly announced Vista House during the season finale in Monza.
Legends Team Cup
NEW for 2026, marking the launch of a new global partnership, VistaJet has become the Official Private Aviation Partner of The Legends Team Cup, with players including Björn Borg, Carlos Moya and Jo-Wilfried Tsonga. Through Private World, members will enjoy privileged access to selected tournaments and curated experiences, offering unparalleled opportunities to connect with legendary players, captains and the personalities behind the competition.
Together, these experiences reflect a wider shift across the luxury landscape, where exclusivity is increasingly defined by access rather than acquisition. For today’s global traveller, the ultimate status symbol isn’t simply owning the world’s finest cars, yachts or watches – it’s gaining entry to the experiences few others ever will.
