San Francisco Proper Hotel: A Fusion of Historic Charm and Modern Luxury

ByAndrea Thompson

April 15, 2024

Nestled in the heart of San Francisco’s vibrant Mid-Market District, this historic building dates to 1904 and designed by Albert Pissis, a visionary in blending grandeur of yesteryear with contemporary luxury.

The San Francisco Proper Hotel emerges as a beacon of modern sophistication housed within a historic Beaux-Arts building. Now under the ownership of the Proper Hospitality band which was co-founded by Brian De Lowe.

The hotel’s design, headed by Kelly Wearstler, pays homage to San Francisco’s eclectic past.  Guests are greeted by artful blend of styles offering a visually stunning environment. Wearstler’s touch combines vintage European furniture, geometric shapes and a kaleidoscope of colours that reflect the City, including incredible views from the rooftop inviting you into a vibrant stage and as the hotel says “it is quite simply Proper”

The 131 rooms and suites are a testament to bespoke comfort, with handmade Aireloom beds and mattresses from California, all dressed in Italian linen with each room uniquely designed and a curated minibar stocked with locally sourced snakes and bottled cocktails and all modern amenities including noise-proofing, Walk in showers with Aesop bath amenities.

With restaurants and bars all under one roof, presided over by Michelin-star chef Jason Fox.  There is Charmaine, the rooftop with views of the city,  Villon for breakfast or business lunch, and a one of a  kind tasting menu at Gilda’s Salon. Whether grabbing a quick coffee, lingering over a meal at Eater SF’s “Restaurant of the Year” or indulging in a cocktail while taking in the majestic views of the City by the Bay, we’ve got your tastebuds “Properly” covered.

Promoting wellness with morning works out in the gym to event planners and meeting rooms the “Proper Concierge” are available to help with anything.

Being in the middle of the vibrant Mid-Market district, the hotel provides easy access to some of the city’s most dynamic neighbourhoods and attractions including walking distance from Union Square shopping centre, theatres, museums and galleries. Metro light rail, War Memorial Opera House and the Civic Centre the location is perfect as in the heart of San Francisco.

This is one of San Francisco’s newest destination hotels to open in over a decade and has quickly garnered a reputation for excellence and its high standard of service ensures guests needs are met with care and attention who  unique offerings makes it a standout option for travellers seeking a “proper” San Francisco experience.