Mediterranean resort and official HYROX Training Club launches elite training camps as fitness competition surges past 1.2 million global participants

Five-star resort on Turkey’s Mediterranean coast, Cullinan Belek, is sharpening its position as a serious performance travel destination with the launch of HYROX-led training camps and elite fitness experiences.

The resort’s professional sports academy has been officially recognised as a HYROX Training Club – a specific designation that reflects the resort’s commitment to becoming a world-class training destination for competitive athletes.

As affluent travellers increasingly select destinations based on gym standards, coaching quality, recovery infrastructure and the breadth of sporting facilities rather than traditional luxury markers alone, the property is transforming into a legitimate competition preparation destination, supported by its professional sports academy, Technogym-equipped training facilities, specialist-led classes and growing reputation for competitive sport.

HYROX, the self-styled “World Series of Fitness Racing”, pairs eight one-kilometre runs with eight functional workouts. Since its 2017 launch, the format has grown to 1.2 million participants across 100+ events worldwide. The United Kingdom has become one of HYROX’s most powerful growth markets; London races have surged from 522 participants in 2021 to 40,000+ athletes by December 2025, with the inaugural London Week of Fitness drawing 28,496 competitors and selling out within two days. The format attracts primarily 35–39-year-olds with close to gender parity -precisely the affluent, performance-oriented demographic reshaping luxury travel.

Cullinan Belek’s professional sports academy offers elite training camps and intensive fitness weekends built around functional conditioning, recovery and longevity experiences centred on sleep science and nutritional precision, coach and athlete programming with exclusive masterclasses and corporate wellness retreats.

The gym overlooks a beautifully landscaped garden and features fully retractable glass walls, creating an exceptionally bright, airy and motivating training environment. Two beautifully designed padel courts set within landscaped gardens add a further competitive dimension.

“Performance and wellbeing have become central to how our clientele travel,” said Tarık Egemen, Assistant Marketing Director at Cullinan Belek. “We’re positioning ourselves as a serious performance-travel destination through our professional sports academy, extensive training facilities, and a diverse range of workshops, training camps and activities. HYROX caught our attention as an emerging, inclusive trend, broader than many traditional sports disciplines. Our official HYROX Training Club designation, combined with our planned training camps and events, allows us to deliver world-class competition preparation while providing the recovery and wellness experiences that performance-oriented travellers increasingly seek. As a HYROX competitor, runner and Type 1 diabetic, I personally understand what performance-driven athletes prioritise.”.

The first HYROX training camps are expected to launch later this year at Cullinan Belek, with dates to be announced.