For discerning executives accustomed to the clink of fine glassware in London or the hum of sleek lounges in New York, stepping into Japan’s business culture requires a different cadence – one marked by grace, deference, and a reverence for ritual.
Nowhere is this more evident than at the sushi counter, where etiquette is every bit as artful as the food itself.
First Impressions Matter
In Japanese business settings, punctuality isn’t just polite it’s expected. Arrive early, not on time. Greet with a bow, the depth and duration reflective of the relationship: deeper for superiors, a polite nod for peers. Exchange business cards with both hands and a brief study of the card before tucking it away respectfully. Tucking it into a wallet or back pocket? A quiet faux pas.
Navigating the Sushi Scene
Dining at a high-end sushi restaurant in Tokyo or Osaka is an exercise in quiet sophistication. If seated at the counter, treat the chef “itamae” with the same deference you would an esteemed host. Avoid dousing your nigiri in soy sauce; instead, lightly dip the fish side, not the rice, and never mix wasabi into the soy as each piece is already masterfully seasoned. Eating nigiri with your fingers is acceptable, even preferred in traditional settings, and using chopsticks improperly (pointing, rubbing them together) is a cultural misstep.
If you’re offered omakase which literally translates to “I leave it up to you”, embrace the journey. It’s a culinary trust fall that underscores mutual respect.
Conversation, Cleanliness, and the Quiet Yes
Business diners should follow the unspoken rule of minimalism be present but never loud. Slurping noodles is fine (a sign of enjoyment), but loud talk, phone-checking, or overt displays of enthusiasm can read as brash. Bring a handkerchief – napkins are not always provided – and avoid wearing strong cologne, which can interfere with delicate flavours.
If complimenting the chef, keep it simple. A sincere “gochisōsama deshita” (thank you for the meal) as you leave goes further than effusive praise.
Final Thoughts
In Japan, business etiquette and dining rituals are entwined with a cultural philosophy that values humility, harmony, and precision. For the international executive, understanding these unspoken codes is less about formality and more about building trust – bite by bite.