For years, the all-inclusive resort occupied a very particular corner of the travel industry’s perception – sun loungers, wristbands and unlimited cocktails.
It was not, by any measure, where the corporate event planner looked when organising large-scale events for congresses of 800-odd delegates. That assumption is now being quietly, but firmly, dismantled.
Growing demand for MICE: Palladium Hotel Group’s offering
Demand for MICE within all-inclusive environments has been steadily increasing in recent years. At Palladium Hotel Group’s European properties, MICE accommodation production grew approximately 35% year-on-year in 2025 and has doubled since 2022. Forward booking lead times are lengthening, and the group is currently managing proposals for large-scale congresses including full property buyouts – events of a complexity and ambition that would have been unlikely in this segment only a few years ago.
A shift in the corporate mindset
What has shifted is not just the product, but rather the corporate mindset around it. The post-pandemic appetite for experience-led events – formats that merge business objectives with team connection and meaningful downtime – aligns naturally with what a well-run resort delivers. Companies are no longer satisfied with a breakout room and a buffet lunch – they want their employees to engage with the local environment and to leave with an experience that a conference suite in a city-centre hotel cannot provide.
Notably, this takes the form of blended formats that combine structured business programming with leisure time and team-building – what the industry has come to call “bleisure”. For many organisations, the all-inclusive resort is now the natural home for this kind of event.
The operational case for all-inclusive resorts
The structural case is equally compelling. All-inclusive resorts consolidate what city hotel events frequently cannot: accommodation, dining, meeting infrastructure, entertainment and team activities within a single, self-contained setting. For event organisers, fewer external suppliers and no inter-venue logistics represent a meaningful reduction in both cost and risk, particularly valuable at a moment when event budgets face greater scrutiny than they have for some time.
The infrastructure, too, has matured to meet the demand, as illustrated by Palladium’s own portfolio. Hard Rock Hotel Tenerife, a 624-room property with full buyout capability and purpose-built indoor and outdoor event spaces, reflects how seriously the all-inclusive segment is now taking its corporate offering. Palladium’s dedicated MICE division – Meetings & Events by Palladium – operates with structured key account management across both resort and city hotel properties, building long-term relationships with agencies and corporate clients rather than fielding individual enquiries.
Where the industry is headed
All-inclusive resorts are unlikely to replace traditional conference hotels. However, for a growing range of corporate briefs, they are becoming the more compelling option. Demand is moving towards larger and more complex formats, with full-resort congresses, hybrid events, company-wide incentive programmes – and the all-inclusive model is well placed to take on that growth. As corporate expectations continue to shift, the industry is already responding.