Vivium has opened Luura Paros, the first hotel under its new luxury brand Luura, on a cliff above the bay of Agia Irini on the western coast of the Cycladic island.
The adults only retreat opened on 5 August 2026 and is positioned as the flagship of a long term plan to build culturally rooted, design led hotels across Greece and beyond.
The Dubai based investment company, founded by the Khouri family, is running the property through Morgans Originals, Ennismore’s collection of independent hotels, which makes it the group’s first Greek address. For UK companies, the practical point is scale: this is a compact, high end property with 39 suites, 19 of them with private pools, which puts it in buyout territory for a board offsite or a senior incentive trip rather than a large conference.
What the Luura Paros hotel opening offers corporate groups
Paros has been quietly rebuilding itself as a serious hotel island rather than a ferry stop between Mykonos and Santorini, and the pace of arrivals is now hard to ignore. It follows the Parian Chronicle Hotel Paros opening under Destination by Hyatt, and sits alongside the wider run of luxury hotel openings set to reshape business travel in 2026.
The suites are built around Cycladic architecture, each with uninterrupted sea views towards Antiparos and gardens or terraces that open the rooms to the outside. There are dedicated event spaces, and the hotel is marketing exclusive buyouts alongside weddings, which is the format most likely to interest a UK firm planning a small leadership gathering. Booking teams should note the adults only policy, which rules the property out for family accompanied travel and for the growing number of staff who tack a family break onto a work trip.
Art, wellbeing and dining shape the offer
Art is the property’s defining feature and is presented as a living extension of the brand rather than decoration, with a curatorial theme of myth, dream and transformation drawn from the island’s own history. The collection mixes local and international artists, emerging and established, anchored by works from the Khouri family’s private collection.
Wellbeing follows a Mediterranean approach built on presence, natural rhythms and quiet rituals, with yoga, meditation and off site healing traditions. There is a wellness studio, sauna, cold plunge and treatment offer, which matters more than it sounds for an intensive two day offsite where the schedule needs somewhere for people to decompress.
Dining is where the hotel has spent visibly. Alongside a Mediterranean kitchen rooted in local producers and family recipes, the official announcement confirms two restaurants at opening, including the Michelin listed Japanese concept Mimi Kakushi and the Mediterranean restaurant Lenea. For client hosting, that removes the usual island problem of having to leave the property to find a table worth booking.
Getting there, and what comes next
Access remains the main friction. Paros is served by a small national airport and by ferry, and most UK travellers will route through Athens, taking either a short domestic hop or a boat from Piraeus, which realistically turns the journey into most of a working day in each direction. That argues for treating the island as a two or three night fixture rather than a quick in and out, and it fits the pattern in our reporting on how UK workers now extend business trips into holidays. Travel managers should check current entry requirements for Greece before booking, particularly for non British passport holders on the team.
Vivium has two further properties in the pipeline, a second Paros hotel at New Golden Beach in 2028 and a Luura in the Koukaki district of Athens. The Athens property is the one to watch for corporate buyers, since a capital city address is far easier to justify on a travel policy than a Cycladic cliff.
