Few brands manage to turn liquorice into a luxury experience quite like LAKRIDS BY BÜLOW.
This season, the Danish confectionery house returns with its much-loved WINTER collection including advent calendars, and after sampling the range, it’s clear why fans eagerly await its arrival each year.
The 2025 line-up includes returning favourites: CLASSIC CARAMEL, DOUBLE CHOCOLATE, CRISPY RASPBERRY and FROZEN MINT. Each flavour delivers a distinct festive twist, wrapped in the brand’s signature chocolate-coated liquorice. CLASSIC CARAMEL is a standout—rich, buttery and balanced with a subtle saltiness that elevates the liquorice core. DOUBLE CHOCOLATE is indulgent without being cloying, while CRISPY RASPBERRY offers a bright, tangy contrast that’s surprisingly addictive. FROZEN MINT, with its cool, refreshing finish, feels tailor-made for winter evenings.
The craftsmanship is unmistakable. Every piece is beautifully coated, with textures that range from silky to crisp. Even for those sceptical about liquorice – of which the UK has many – this collection may well convert a few. The chocolate acts as a gateway, softening the boldness of the liquorice and making each bite feel more like a gourmet truffle than a divisive sweet.
The hero of the season, however, is the ADVENT CALENDAR. The mix of classic and limited-edition flavours keeps the experience fresh, and the packaging is festive and evoking the warmth of a traditional Scandinavian Christmas.
Available at Selfridges, John Lewis, select retailers and LAKRIDS BY BÜLOW’s London stores, the collection is as accessible as it is luxurious. With prices starting from £12 and the Advent Calendars starting at around £45, it’s a thoughtful gift for colleagues, clients or anyone with a taste for something different.
In short, LAKRIDS BY BÜLOW’s WINTER collection is more than a seasonal treat—it’s a celebration of flavour, design and Danish finesse. Even the liquorice-wary may find themselves reaching for seconds.
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