In a spirits market saturated with botanical blends and heritage claims, Palmaráe Gin Premier Cru stands apart – not just for its flavour, but for its story.
This ultra-premium French-Moroccan gin is the result of a cross-cultural collaboration between entrepreneurs Olly Horner and Livio Bisterzo, who set out to bottle the tranquillity and richness of Marrakech’s famed Palmeraie palm grove. Their vision? To create a gin that evokes the serenity of the oasis and the sophistication of French distilling.
Crafted in Cognac by master distiller Miko Abouaf – renowned for his work with Audemus Spirits – Palmaráe is distilled using a combination of copper pot and vacuum techniques, ensuring purity and precision. The base spirit is wheat-derived, and the botanicals are sourced from small-batch suppliers in Morocco. Expect a fragrant blend of orange blossom, mandarin, Moroccan mint, Medjool dates, and Fleur de Sel de Marrakech. The result is a golden-hued gin that’s smooth enough to sip neat, yet complex enough to elevate a cocktail.
The bottle: a ceramic masterpiece
Palmaráe’s packaging is as striking as its liquid. Housed in a cream-glazed ceramic bottle inspired by North African craftsmanship and ultra-premium tequila aesthetics, it’s a tactile and visual delight. The bottle pays homage to the artistry of Moroccan ceramics, with a weight and finish that feels more object d’art than bar cart accessory. It’s the kind of bottle you don’t hide in a cabinet – you display it.
In a nod to sustainability, Palmaráe is developing a refill and buy-back scheme, allowing customers to return or reuse their bottles. It’s a thoughtful touch that aligns with the brand’s ethos of mindful luxury.
Where to find it
Palmaráe has launched in select high-end venues across London, including Hide, Maison Estelle, The Arts Club, and Bacchanalia, with expansion planned across Marrakech and the Côte d’Azur. It’s also available direct-to-consumer via their website, making it accessible to those looking to bring a touch of oasis home.
Palmaráe isn’t just another gin – it’s a sensory journey. From its origin story and distillation method to its elegant bottle and layered flavour profile and its smooth taste, it’s a standout in the premium spirits category. Whether you’re gifting, collecting, or simply indulging, this is a gin that delivers on every level.
RRP: £79.99
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