From economy to luxury: expert tips that actually work
Most travellers will have peered through the curtain separating economy from business class, wondering what life is like on the other side. But with prices often three or four times higher than economy seats, premium cabins remain out of reach for many holidaymakers – or so it seems.
According to Dawn Morwood, Co-Director of Cheap Deals Away UK, a company that helps customers find great value holidays, there are several proven ways to increase your chances of getting a free upgrade.
“It’s common for people to believe free upgrades are just a myth or only happens in films, but they’re very real,” says Morwood. “Airlines regularly move passengers to higher cabins, and knowing how to position yourself as a prime candidate can make all the difference.”
Below, Morwood shares her top tips for scoring that elusive free upgrade on your next flight.
Join A Frequent Flyer Program Now
One of the most effective ways to boost your upgrade chances is joining airline loyalty programs well before your trip. “Airlines prioritize rewarding loyal customers,” explains Morwood. “Even if you’re not a frequent flyer, being enrolled in their program puts you ahead of non-members when upgrade decisions are made.”
Don’t wait until the last minute – sign up at least a few months before your flight to start building even a small history with the airline. Many programs are free to join, and some even offer welcome bonuses that could immediately improve your standing.
“If you’re planning a summer holiday now, join the relevant airline’s loyalty program today,” Morwood advises. “Even a small amount of points or status can make a difference.”
The Magic Words At Check-In
The way you ask for an upgrade can significantly impact your chances. Morwood suggests a specific approach: “When you check in, smile warmly and simply ask, ‘Are there any upgrade opportunities available today?’ This phrasing is important – it’s polite, direct, and shows you understand upgrades aren’t guaranteed.”
Timing is equally important. “Check in early, when more premium seats are likely available, but not during peak busy periods when staff are rushed,” says Morwood. “And always ask discreetly – never demand an upgrade in front of other passengers.”
Dress For Success
While the days of passengers dressing formally for flights are long gone, your appearance still matters when upgrades are being considered.
“You don’t need to wear a three-piece suit,” Morwood explains, “but smart-casual clothing sends a signal that you’ll ‘fit in’ with the premium cabin environment. Think neat jeans or trousers, a collared shirt or nice top, and clean, decent shoes.”
This doesn’t mean airlines only upgrade well-dressed passengers, but when staff have to make quick decisions, looking presentable works in your favour.
Special Occasions Can Open Doors
Celebrating something special? Don’t keep it to yourself. “Honeymoons, significant birthdays, anniversaries, or even retirement trips can all prompt an upgrade,” says Morwood.
Mention your celebration when booking and again at check-in – but be truthful, as airline staff have heard every fake honeymoon story imaginable. Having a small piece of evidence, like a wedding or birthday card, can help validate your claim.
“I’ve seen couples get upgraded because they mentioned their anniversary. One pair even received complimentary champagne in business class,” Morwood adds.
Look For Oversold Flights
Sometimes, upgrades happen out of necessity rather than generosity. When economy cabins are oversold, airlines may need to move passengers to premium cabins.
“Flights leaving at popular times, especially during school holidays or on Fridays and Sundays, are more likely to be overbooked,” Morwood points out. “If you’re flexible with your travel plans, these flights offer better upgrade opportunities.”
You can increase your chances by checking if your flight is full before you arrive at the airport. If the airline website shows limited seat selection in economy but more options in premium classes, your upgrade chances may be higher.
Dawn Morwood, Co-Director of Cheap Deals Away UK, commented:
“Most people make simple mistakes that instantly ruin their chances of an upgrade. Asking loudly in front of other passengers, arriving at the gate just before boarding, or being rude to staff are all guaranteed ways to stay in economy.
“Remember that upgrades are at the discretion of airline staff – they’re more likely to reward polite, appreciative customers who’ve shown loyalty to their airline. Even if you’re nervous or excited, stay calm and friendly. A little genuine courtesy goes a long way when upgrade decisions are being made.
“And don’t forget to check your emails right up until departure – airlines sometimes offer last-minute paid upgrades at heavily discounted rates if premium cabins aren’t full. While not free, these can represent fantastic value compared to the original price difference.”